How To Advertise Payroll and Bookkeeping Services

Discover how to advertise payroll and bookkeeping services. Image: Unsplash

When it comes to bookkeeping services, numerous small business proprietors depend on those provided by external bookkeepers to manage their finances, recommend financial tools, and do their taxes.

Advertising your bookkeeping services helps build your business brand and attract prospective clients, so you must implement suitable strategies in order to be successful.

When it comes to payroll services, accounting firms previously viewed them as a risky chore. However, they’re becoming a requirement and accounting firms are currently offering these services owing to new business and software practices.

Here are tips on how to advertise payroll and bookkeeping services.

Payroll Services

Social Media

Social marketing is a vital instrument, especially for small businesses because of its affordability and high impact among some audiences. If your business focuses on the tech savvy audience, social media can offer an excellent means of reaching them.

You’ll discover there’s no charge for businesses to join popular social platforms and from there you can build a loyal following. For instance, you can use platforms such as Facebook for distributing special offers or promoting new services or events.

Consider offering a discount to everybody who joins your group and once the client is connected, capitalize on it by avoiding repetitive content and make the postings fun.


Email is an excellent way of expounding on your website marketing endeavors. This avenue allows you to send digital newsletters and maintain open communication lines between clients.

A regular eNewsletter frequently goes together with website marketing endeavors since you can keep an archive of previous newsletter issues on the website. You’ll find that newsletters are an excellent way of showcasing your proficiency on payroll-related issues and topics while driving traffic to your website.

You can target newsletters specifically to clients or any subscribers on your site. Like newsletters, email blasts also drive website traffic while enabling you to concentrate on a singular issue or topic.

Website Endeavors

Your website should be a priority and you can implement various strategies to reach a wide audience. Ensure your website is easy to navigate and visually appealing. It should also comprise information that visitors would seek-most importantly, contact information.

Beware that excluding key information means losing an opportunity to market your services to prospects. Bear in mind that your site is mainly where prospects and clients will sign up to obtain newsletters and other emails.  Therefore, it should be mobile-friendly as well.

Bookkeeping Services

Print Advertisements

Put advertisements in local magazines, newspapers, and other publications that feature your desired client as a target audience. Be sure to spend your advertising money on adverts that your target customers are likely to see.

For instance, if you decide to target business customers, local business organizations may run member publications in which you can place adverts. Print adverts help build your business’s brand and credibility. Furthermore, your advert will stand out more since fewer companies buy them.

Network in Person

Besides keeping up electronically, it’s important to attend networking events locally. This helps you keep in touch with business owners seeking a new bookkeeper in addition to the contacts with whom you have already forged relationships.

Remember, clients who have done business previously with you are great sources of new referrals, particularly when you have served their associates and friends well.

Inform them about new services you may have included since your last communication and find ways of sending business their way for reciprocity purposes. Make sure you also introduce yourself to other experts and pass out brochures and cards at events hosted by local groups.

Peer groups that support bookkeepers can also offer useful connections as numerous bookkeepers have more business than they can handle and require competent and trustworthy professionals to whom they can split the overflow.

Final Thoughts

Payroll and bookkeeping services are important for any business-whether new or not. While both services serve different client needs, both require the implementation of advertising strategies for success. If you’re wondering where to start, this guide will help you.

Dailey Bookkeeping Services is a Xero Certified SILVER Partner and a QuickBooks Online Certified Advisor, so if we can help you with your bookkeeping needs, just give us a call, we would love to help you!  The owner, Jacqueline Dailey is a Certified Public Bookkeeper, an Advanced Certified QuickBooks and QuickBooks Online ProAdvisor, a Sleeter Group Certified QuickBooks Consultant and a Xero Certified Silver Partner. We work remotely so we can work with any company located in the U.S. If we can help you with this process or provide you with custom reporting, please give us a call. If we cannot help you, we will refer you to someone who can!  Feel free to visit our website at

Dailey Bookkeeping Services
Dailey Bookkeeping Services

4 thoughts on “How To Advertise Payroll and Bookkeeping Services

  1. Accounting administrations are utilized in each business due to bookkeeping is progressively significant for each business. Also, you talk about the notice for bookkeeping services. That is much powerful for me. A debt of gratitude is in order for sharing that sort of article.

  2. Bookkeeping is the best service in my opinion. Because it requires proper concentration, we need to consider many more factors also. Other services are important too. I can’t wait for more to hire a professional accountant. Thanks!

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