Benefits of a Budget
When you hear the word “budget,” what do you think about? Most people would say something similar to “Ugghh!” If you would rather do just about anything besides create a budget, you’re not alone. The word “budget” brings up connotations of endless numbers, constraints, the opposite of freedom and creativity, and hard work, none of which are very desirable.
Yet, the benefits of a budget are huge. Budgets can help you with cash flow improvements, keep you on track for higher profits, and alert you to items that need further action.
I recently received a call from a prospective client that needed some help. He said that the business had good sales but does not seem to have any money. This is an issue for many SMB’s. If you do not analyze the financial data you do not know what to fix. So I suggested that we start with set a plan in place to help them keep more of their profits – a budget.
From “Budget” to “Profit Plan”
To be successful with budgeting, we need to get rid of all of the connotations that go with the word. I am more of a “glass is half full” person than a “glass is half empty” person, so perhaps it might work if we rename “budgeting” to “profit planning.” And then, rather than focus on how little we should spend, let’s start with how much revenue we’re going to make.
It’s simple to create a revenue plan if you go backwards. What revenue goal would you like to hit this year? Just like we would never get in a car without a final destination, a revenue plan gives us a number to aim for in our businesses.
Once you know your number, then we can use averages to come up how many sales or clients we need to generate in order to meet our revenue goal. Here’s a quick example: Let’s say you want to reach $5 million in revenue this year. If you average order is $10,000, then you need 500 sales. If you have multiple products and services, then you’ll need to sum the product of the average sale times the needed number of sales for each line.
Once you set a goal for your company there are many different avenues that you have to help you reach that goal, a budget is just one of them. From there, you can make marketing and production plans based on the number of sales or clients you need.
Protecting Your Profit
Think of the expense side of your “profit plan” as protecting your profit margins so that you can ensure financial gain from all the hard work you do. Setting budget limits on spending will allow you to control overhead and other items so you can keep more of what you make.
A great “profit plan” report will provide you with some key data:
- You can compare budget to actual, or better yet, just be alerted to the accounts showing exceptions.
- You can also get an income statement that compares the current period with the prior year period so you can see how far you’ve come.
One last option is a benchmark report which provides industry averages so you can measure how you fare compared to other companies in your industry.
A “profit plan” is a great tool for your business. This is just one of the tools that you can use to help grow your business. Dailey Bookkeeping Services would love to help you. The owner, Jacqueline Dailey is a Certified Public Bookkeeper, a Certified QuickBooks and QuickBooks Online ProAdvisor and a Xero Certified Advisor. We work remotely so we can work with any company located in the U.S. If we can help you with this process or provide you with custom reporting, please give us a call.If we cannot help you, we will refer you to someone who can!